Blythedale Development Update – November 2017
Summer brings the holiday crowds to the KwaZulu-Natal North Coast and at Blythedale Coastal Estate we’re gearing up for a busy festive season.
For the Sales Team, it’s a prime time to meet potential buyers tempted to invest in a coastal property. Typically, we get an influx of upcountry visitors making plans to realise their dreams of relocating to the coast in the next four to five years.
The marketing team has been busy with exhibitions, events, and lifestyle shows – exposing potential buyers to the lifestyle, living and leisure benefits of Blythedale Coastal Estate. “These activations are an important part of our ‘pull’ strategy,” says Marketing Manager, Mike Schuit. “We create a sense of what living on KwaZulu-Natal’s premium Estate will be like and equip the sales agents with the tools to demonstrate that.”
“You would have seen and heard our advertising in traditional and digital media. Regional advertising, high-profile street-pole campaigns and sustained social media activity as well as digital campaigns stimulates a steady stream of interested buyers coming to site,” says Schuit. Booking a site visit is a simple, easy online process.
Work on the Estate’s infrastructure is moving forward with the laying of electricity cabling, installation of lamp-posts, final design touches being done to the Show House, and the Main Gate House design taking shape.
We are also in the process of moving the main Sales Office from its elevated position on the Estate to a more accessible location at the first access road. We foresee this Office becoming an important touchpoint where the community and public can interact with the Estate.
The Office will take bookings for site visits, process CVs from job-seekers and assist small businesses looking for opportunities. It will also act as a ticketing office for mountain bikers, trail runners and picnickers coming to enjoy the Estate’s natural beauty. It will be a casual, comfortable space to grab a bite, have a drink and take a breather.
Over the festive season, you can catch us at:
- The WavePark at Gateway Theatre of Shopping
- Ballito Junction
- Simbithi Country Club