Blythedale Coastal Resort Worldwide Launch a Huge Success

 In Events

On the night of the 28th of October 2015, at 7.30pm in Durban and Johannesburg; at 8pm in Dubai and at 4pm in London, a spectacular event took place. One that brought over 1000 people in 4 different destinations together. A worldwide launch where 270 freehold sites were purchased without hesitation, which consisted of just under R500 million in sales of the total land that was released on the night, being Blythedale Ocean, Blythedale Forest and Celebrity Mile. Those who weren’t able to attend had the opportunity to watch a live stream of the launch from the comfort of their own home. Approximately 850 people chose this option.

The evening began with welcome drinks, delicious snacks and a short speech from the CEO of eLan Property Group, Mark Taylor.  Shortly after that, the MEC of Finance, Ms Belinda Francis Scott presented to the crowd some of the prospects of our beautiful Province, KwaZulu-Natal. Sales and Development Director Andrew Thompson then took the floor and shared his experience of how the Blythedale Coastal Resort journey started and delivered an informative presentation of how far it has come today…

Within seconds of Andrew’s presentation, people were rushing to sales desks where sales agents would assist them in securing their stands by signing contract agreements. A digital, interactive Blythedale map was depicted on big screens around the venue. Available sites (displayed in green) were turning red rapidly, as people picked and secured their sites. It really was remarkable to witness.

The Blythedale Coastal Resort team, including Andrew Thompson and Mark Taylor, witnessed a formidable success at the launch. “But it hasn’t stopped there” says Sarah Liversage (Senior Sales Administrator). “The enquiries, number of contracts received as well as deposits being paid since Wednesday are coming in at a full swing”.

Mark Taylor recently mentioned “We also have a potential local investor for the retirement village (approx. 500 units) who also wants to secure a second site where we can do a further 1000 units”. As eLan Property Group gears up toward releasing the next phase of Blythedale Coastal Resort, the public is invited to join in on the excitement by becoming a Platinum Member and receiving remarkable benefits now and during the next land release phase. Another way to stay in tune with Blythedale Coastal Resort is to book a site tour of the resort, whereby you will be accompanied by a sales agent and be given an in-depth tour through the site and offered insight into the incredible offerings of this catalytic KZN North Coast development. For more information on Blythedale Coastal Resort, visit our website:

To view the photos of our worldwide launch, visit our Facebook page:

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